Tele Atlas last week announced it will expand to Europe, Middle East and Africa its LBS start-up contest, Tele Atlas LBS Innovator Series. The Dutch company has now opened the call for entries in the first event to be held in EMEA: the “LBS – Out the Box” contest, which winners will be showcased at Mobile World Congress 2009 in Barcelona.
Tele Atlas LBS Innovators Series, is an ongoing program held in the United States to help foster innovation and enable application developers to increase their visibility.
Entries in the “LBS – Out the Box” contest will be judged based on commercial viability and innovative use of maps in the application in two categories. In the first one, “Market Ready”, entrants will submit a compelling LBS solution that is developed to offer consumers a commercially ready, end-to-end solution. In the second one, “Disruptive Innovation”, entrants will submit an innovative location-enhanced solution designed to push the boundaries in the LBS market.
Participation is open to developers of mobile and web applications using Tele Atlas data in Europe, the Middle East and Africa. Over €100,000 prizes will be awarded, including cash and Tele Atlas map data licenses. Two grand finalists will showcase their applications on the Tele Atlas stand at Mobile World Congress 2009 in Barcelona.
