Where technology, teamwork and endurance meet

At GPS-Buddy, everything revolves around performance, precision and perseverance — the same values that define the Challenge Almere-Amsterdam, Europe’s oldest triathlon and one of the most iconic endurance events in the world.
For several years, we’ve proudly supported this event as both sponsor and technology partner, helping thousands of athletes and organizers ensure a safe and efficient race day.

Our contribution goes beyond sponsorship: using our track-and-trace technology, we help the event organization monitor their fleet of support vehicles in real time, improving coordination and safety throughout the competition.

Smart technology behind the race

During the Challenge Almere-Amsterdam, every second and every movement counts. Athletes, volunteers, medical teams and coordinators must stay perfectly aligned — and that’s where GPS-Buddy technology makes the difference.

We equipped the event’s medical and logistics vehicles with GPS-Buddy tracking units, providing the organization with real-time visibility across the entire course.

With our solution, the event team can:

• Track medical vehicles live during the race;

• Respond instantly to emergencies or incidents;

• Optimize coordination and routes for smooth operations;

• Manage all communication centrally through one platform.

The result: faster decisions, safer execution, and full control — powered by GPS-Buddy.

Rabo Business Relay – teamwork in action

Beyond our technological support, our own colleagues took part in the Rabo Business Relay, a shorter triathlon for companies held alongside the main event.

Two GPS-Buddy teams rose to the challenge — swimming, cycling and running their way through Almere.
The triathlon spirit mirrors our daily work: strategy, collaboration and determination drive performance, both on the course and in business.

Special congratulations to the team of Jonathan, Desmond and Koen, who achieved an impressive 5th place in the overall ranking. A result that reflects the same focus and drive we bring to our innovations every day.

Connected by movement

The parallels between sports and technology are clear. Both rely on efficiency, precision and constant improvement.
At GPS-Buddy, we apply that same mindset to businesses — giving them the visibility, data and control they need to perform at their best.

Our IoT-based platform connects vehicles, machines and tools in real time, helping organizations:

• Boost operational efficiency;

• Reduce downtime and costs;

• Improve safety and sustainability.

Just as Challenge Almere-Amsterdam depends on reliable coordination, our customers depend on data-driven insight to move smarter and faster.

More than sponsorship – a shared vision

For GPS-Buddy, supporting Challenge Almere-Amsterdam is about more than brand visibility.
It’s about innovation, sustainability and connection — values we share with the event and its community.

Together we promote:

• Cleaner, smarter logistics;

• Technological progress in mobility;

• And meaningful collaboration between people and organizations.

By sponsoring and participating, we show that GPS-Buddy doesn’t just help companies move forward — we also support initiatives that drive health, progress and community impact.

Proud of our team — proud of Almere

Challenge Almere-Amsterdam is part of our hometown’s DNA, and we’re proud to be involved in this world-class event.
A huge thank you to the organizers for their dedication, and to our amazing colleagues for their performance and enthusiasm.

Here’s to next year — with even more innovation, energy and movement!

Curious how GPS-Buddy technology supports logistics, safety and coordination in large-scale operations?
Visit www.gps-buddy.com and request a demo today.